noun: reliance on the integrity, strength, ability, surety, etc., of a person or thing; confidence.
noun: a high degree of pleasure or enjoyment; joy; rapture; something that gives great pleasure.
During the last year, from every store opened monthly to every business acquired and every partnership forged around the globe, it has always been about being trustworthy and bringing delight. The numbers show that moving these two values forward in all our endeavours has been great for business, and we’d like to share some of our 2015 milestones with you.
Bridge Southeast has blazed the trail in bringing HR departments into the fast-moving and dynamic world of the technology industry.
Being an insights and technology company, Bridge impacts the HR departments of some of the most respected businesses in the Philippines. As a spin-off of New Leaf Ventures (NLV), Bridge has the mandate to provide technological solutions for business processes while NLV goes on to focus on investments.
In a few months, Bridge has been able to raise half a million US dollars, capping off 2015 with more than 100 clients.
The reason for the relatively quick round is the healthy revenue stream Bridge enjoys from a growing client base. While most startups are struggling to make money, Bridge has charted a strong course towards profitability.
Bridge is single-mindedly focused on growing their monthly recurring revenue through more clients and more solutions. One of the kew factors is the growing Client Success team that is dedicated in making sure that clients are maximizing their tech investments. While many startups simply rely on their technology, Bridge continues to provide a very human touch to the high-tech world of SAAS.
It was with The Coffee Bean & Tea Leaf® that Elevation Partners’ roots began as an in-house marketing team, creating store & online activations for this prestigious brand.
However, as the team continued to perform exceptionally well, demand for its services grew, leading to some very large opportunities.
In 2015, Elevation Partners continued to grow through strategic partnerships with Go Digital group and the acquisition of ARC PR.
With a strong culture of excellence and creative capabilities, Elevation Partners found a natural ally in Go Digital Group of Singapore, under Yello Mobile of Korea. On top of this, ARC PR was acquired to add PR strengths that expand its services. This allows Elevation Partners to offer 360 digital marketing solutions powered by great technology and great people.
These partnerships opens up the company to more clients internationally, and more opportunities to help elevate brands—both local and regional—through quality digital content and strategy.
First opened in Manila in 2013, Family Mart—the second largest Convenience Store Retailer in the world—quickly became known as one of the best convenience store brands around.
Because of its dedication to exceptional service which translates to a delightful in-store experience, the brand has become synonymous with the highest standard of excellence in the convenience store sector. This drew the attention of CBTL Holdings, which is always on the lookout for great brands.
In 2015, CBTL Holdings acquired rights to take the Family Mart experience to one of the Philippines' fastest-growing cities, Cebu.
Launching the brand by opening five stores, this move means that Family Mart has the unique opportunity to establish itself very strongly in new territory, bringing its core values of excellence and service to a relatively new and growing market.
Family Mart is now effectively positioned at the forefront of answering the region’s convenience store needs, connecting with the market at the right time. CBTL Holdings’ ability to identify and invest in key opportunities such as this one is what will deliver immense value for the group and its partner brands.
The Philippines is home to a young, large, highly-talented workforce. The challenge is matching this talent pool with the high demand for quality workers.
This search for workers is tedious, lengthy, and very expensive. IDC Manpower addresses this situation effectively, and at industry-lowest prices. They are able to do this through a combination of technology and best practices.
There’s power in partnerships, and in 2015, IDC Manpower partnered closely with the fast-growing recruitment startup Kalibrr to provide the IDC Flow managed recruitment service.
Combining Kalibrr's advanced assessments and IDC’s experienced recruiters, the ability to source and screen a massive amount of candidates has become a competitive edge. IDC Manpower helps manage people flow, making sure clients get a constant stream of high-quality talent despite normal attrition levels. It is the most powerful manpower service out there—again, at industry-lowest costs.
All of this disruption is born from IDC’s commitment to connect the right talents to its clients, with the greater mission to positively impact the world’s workforce, one hire at a time.
From the onset, Natural Health was established out of a vision to give the world an easy, approachable way to living well.
Natural Health sources, develops, and offers a range of products for nutrition, health, and beauty. As a company, it believes that the good life starts with the basics. And its aim is to open the world to having this goodness on every table.
Which is why Natural Health’s first step is to take its vision to the 2015 Hong Kong Food Expo (HOFEX).
From the unique booth design down to the meticulously-made print collaterals and videos, the brand story is self-evident to the expo audience: Natural Health is here to bring nature to you and your lifestyle for you to take full advantage of and become your healthiest and happiest self, inside and out.
Through a well-crafted expo experience that presented the Philippines’ best, Natural Health attracted clients and leads for inter-regional business. And while 2015 has already taken the brand into new heights, this is only the beginning for Natural Health.
In 2013, New Leaf Ventures began as a modest startup with a simple principle: technology changes everything.
The idea is to invest in companies that can be strategically redesigned with technology, to achieve greater results in efficiency, product, and service. With this direction in mind, New Leaf Ventures set out to create change in the world, one company at a time.
Within three years, New Leaf Ventures’ capital grew several times over, on top of acquiring more companies and partnerships that have become the keys to consistent revenue growth.
As companies under New Leaf Ventures continued to grow at an above-average pace, they began attracting investors and partnerships from industry players. From IDC Manpower’s collaboration with Kalibrr, to Elevation Partners opening its doors for inter-regional collaboration, these companies continue to innovate their services with opportunities to partner with other tech-forward companies and products.
Beyond the milestones of 2015, the true impact of the New Leaf Ventures companies is measured in their ability to create positive change in different industries, through the strategic application of technology and partnerships. From manpower to marketing, New Leaf Ventures has only just begun.
With over a decade of import, distribution, and marketing expertise, Next Coffee Frontier (NCF) is an established Philippine-based importer and distributor of premium food and beverage products.
NCF has made a name for itself by consistently operating in stewardship and trustworthiness, carrying exceptional retail products to the right channels. The result is a network of strong relationships with many of the premium retailers in the country.
Today, NCF has proudly made its entire product portfolio readily available in all major convenience stores and retail outlets all over the Philippines.
From 7-11 branches to the most prominent grocery stores in the Philippines, NCF products have reached a new level of accessibility to the public. This is great news for all of the premium brands carried by NCF, as this means more visibility and marketability. It is also great news for all consumers, as more and more Filipinos have access to elevated standards of taste.
It has always been NCF’s mandate of brand stewardship that kept it going and growing. From creation to storage to delivering the goods to the right channels, the mission is to continue providing unparalleled import and distribution excellence to brands of exceptional quality.
Pacific Ark is taking advantage of today's highly-connected world by bringing the best brands to markets everywhere.
Anyone from around the world could be drinking the best coffees from Africa, or sipping teas sourced from Sri Lanka, or reaching for the same pack of sugar used by Manila’s top commercial hotels. Somewhere, someone is toasting to successes shared—in one way or another—with the rest of the world. And Pacific Ark is the vessel that makes it possible.
Pacific Ark is an import and distribution company established in Canada, created and designed to steward the best brands between Asia and the Americas.
From the Philippines' most wholesome food products under Natural Health, to the world’s most prestigious coffees and teas, to the latest partnership with the Philippines’ leading breweries San Miguel Brewery and Destileria Limtuaco & Co., Pacific Ark bridges them all. With a growing list of brands and distribution partners, Pacific Ark is becoming the importer and distributor of choice.
But this is just the start for this young company; the vision is to steward the finest food brands from around the world. With 2015’s great partnerships, Pacific Ark is ready to deliver an import and distribution solution that goes from end to end, from hemisphere to hemisphere.
As Singapore’s #1 pest solution company, PestBusters has been at the forefront of delivering the world’s best pest management technology and methodology.
PestBusters has always placed great value in providing long-term, sustainable pest management solutions tailor-fit for every client. Having established itself in Singapore as the foremost pest solution company, it has now landed in the Philippines with the vision to bring unparalleled excellence to the country’s fast-growing industries.
In 2015, PestBusters made a great leap towards this vision by securing some of the top commercial clients in the country.
Within two years under CBTL Holdings, PestBusters has expanded to service 230 retail clients and 21 commercial properties, including some of the most notable names in various industries such as Makati Medical Center, Greenbelt of Ayala Malls, and Solaire.
At the heart of all this innovation are the PestBusters technicians—highly trained experts, not just in treating but also in preventing pest damages for the long run. PestBusters continues to innovate and invest in its people and technology, always at the forefront of scientific pest management.
Starting with The Coffee Bean & Tea Leaf® and carrying other brands similar in their dedication to quality, CBTL Holdings has remained true to its core principle of delighting customers.
This is why CBTL Holdings' food and beverage brands have thrived in the industry. With steady increases in store openings, in customer base, and even in digital following for its brands, last year marked the next step in bringing delight in a new way.
In 2015, CBTL Holdings established Table Group, dedicating it to brands that enrich humanity’s favorite pastime.
Table Group strengthens the food and beverage arm of the whole CBTL Holdings Group by acquiring and partnering with brands known for crafting flavorful experiences. Last year marked partnerships with several such brands, including Texas-born restaurant Wingstop and the Makati-based favorite Classic Confections.
Armed with the same core principles that have brought its initial brands consistently forward, Table Group is CBTL Holdings' way to create greater delight for the whole industry—an avenue to continue to elevate what it means to gather round a table.
Quality has always been at the forefront of Taste Matters as a company.
Since 2003, Taste Matters has quietly been producing flavorful products that consumers have grown to enjoy, putting together freshly-made products that are delivered straight to stores and stamped with the quality that only Taste Matters can guarantee.
This focus on quality is now highlighted in Taste Matters’ newest acquisition: Classic Confections.
In 2015, Taste Matters saw the opportunity to elevate its portfolio of recipes through the acquisition of Classic Confections, a beloved restaurant in the heart of Manila’s busiest commercial city. Now, Taste Matters can carry renowned Classic Confections favorites such as Nono’s Chocolate Oblivion cake to its clientele.
Taste Matters has also partnered with the legendary Baba Ibazeta-Benedicto, the brilliant creator behind Classic Confections, to create and recreate recipes that are sure to be crowd favorites. Welcoming new—and even time-tested—dishes to offer, Taste Matters now has more opportunities to offer its clients nothing but the best.
The Coffee Bean & Tea Leaf® is a renowned international coffee and tea brand, famous for its meticulous sourcing of only the best coffee beans and tea leaves in the world.
Established as one of the most beloved brands in the Philippines, the brand goes even further than before by opening more stores in 2015.
In 2015, The Coffee Bean & Tea Leaf® goes from 61 stores in the previous year to its 75th store opening, plus three more openings before the year ended.
With a grand total of 17 store openings in just one year (or an average of three stores every two months), including the very first drive-thru store in Asia, the mandate has been the same: to pour happy through the world’s finest coffees and teas.
Staying true to and achieving the brand mission and vision remain a top priority, and the results—in digital following and customer base—are proving worthwhile as more and more customers experience delight through the everyday gesture of pouring happy.
Wingstop, a Texas-born fast-casual restaurant serving up uniquely flavorful wings, is a brand known in the US for its strong digital presence and online following.
Starting with over six thousand average daily mentions on Twitter, and more than five times the industry average in terms of engagement on Facebook, the vision has always been to effectively translate the brand’s flavorful essence for the local market.
In order to translate its success into a different setting, Wingstop Philippines' vision has always been to communicate the brand’s flavorful essence to the local market.
Within a little more than a year, Wingstop Philippines opened a total of 10 stores, bringing itself ahead of its branch targets. The brand also utilized all marketing channels and platforms available to create a seamless brand experience from in-store to online, all to tell one story: We’re all about the flavor.
From the much-celebrated brand launch in Makati, down to the successful “Takeover” events for every store opening, Wingstop’s growth rates are well beyond the initial projections, and what this truly means is greater opportunity to make the world a little more flavorful.